New prices 2020
Until 31-December-2019,OptiBeam Antenna Technologies had not made any price increases for just oversix and a half years.
And newantenna models that we have added to our product range over the past six and ahalf years have been based on the old price calculation.
We havetherefore made intensive efforts to offer the market long-term stable pricesbased on our unchanged high quality.
Duringthese six and a half years, however, all resources have gone up in price, andnot just once: personnel, production services of our mechanical cooperationpartner, cost of premises (hall rent, heating, electricity), raw material(aluminum, synthetic components, stainless steel hardware) etc.
Overthe past few years we have increasingly seen this in our declining margins.
Ultimately,a point has now been reached where we can no longer avoid price increases andan adaption of the dealer discounts due to economic necessities.
1.
Wehave not made a flat-rate price increase, but rather our new pricing is basedon the amount of costs for material and fabrication regarding the individualantenna models.
Antennatypes that are particularly complex in terms of material and manufacture are:
-> 80m antennas (monobanders and incl. 80mmulti-band yagis) due to the lavish relais switch system, the high-quality highQ coils, the complex element trussing and the use of reinforcement inlays inthe inner element sections
-> 40 and 30m antennas due to the use ofhigh-quality high Q coils, and 40m antennas additionally because of theefficient element trussing
-> Log Yagis due to the high number of elementscombined with the extensive phasing line systems
-> antennas with integrated “hidden sleeve”element technology.
And so thereare now price increases within a range of around 4.5 to 8%.
2.
Likewise, thedealer discounts have now also been based on the amount of the costs formaterial and production relating to each individual antenna model.
Before thisprice increase and special dealer discount scale, there were actually antennamodels that we sold through you as a dealer with almost no profit.
This also hada clearly negative impact on our yearly business results, especially noticeableconcerning 2019.
Herewith youalso will receive a table in which you will find the following information:
-> all antenna models listed by categories
-> the new list price with and without sales tax
-> the share of material and manufacturing costsin absolute terms and in relation to the new list price
-> the retail price valid until 31-December-2019
-> new dealer pricing from 01-January-2020:
dealer price / resulting dealer discountabsolutely and in relation to the list price.
Likewise youwill also receive a table that shows five antenna models as examples in termsof a product calculation, based on the new price and dealer discount scale.
From the listprice we have to deduct the material and manufacturing costs, then the dealerdiscount and ultimately the general operating costs (about 22% of our annualturn over) to be covered for each product sale.
As can be seen, there is definitely no enormous profit left for us, andbefore these adapted prices and dealer discount scale, indeed some antennamodels tended to look uneconomical for us!
3.
The new prices are valid from 01-January-2020.
Our administrator will adjust the OptiBeam web site accordingly with thenew list prices.
I wish you all a pleasant Christmas and a healthy, successful and happy NewYear 2020.
I do hope for a successful continuation of our cooperation in future.
OptiBeam Antenna Technologies
President
(Thomas Schmenger), Tom, DF2BlueOcean